Morgan Taylor launches in the UAE

The Beautyworld Middle East conference is larger than you can ever imagine. With a host of countries participating and a mammoth spread over six large halls of the Dubai World Trade Centre, it remained buzzing from 15 to 17 May.

The owners of the Morgan Taylor brand, Morgan Haile and Taylor Daniel.

Meeting the American girls who own and run the Morgan Taylor brand was the highlight of my day. Not only were the girls excited to share details about the brand, they carry off the latest shades of their company, as only true brand ambassadors can.
Developed by Danny Haile and David Daniel, the brand made its debut at Beautyworld Middle East 2016. It has been successful in USA and has in the past tied up with the Kung Fu Panda 3 Film Franchise, along with a few other companies.

The company boasts of exquisite nail art designs with the rich formula, colour palette, consistency and shine and the impressive long-wearing Gelish, the leader in Soak-off Gel. The Soak-Off Gel Polish which applies like polish and cures in a LED lamp in 30 seconds, stays on nails for up to 3 weeks with no chipping.
Morgan said, "We are delighted to be in Dubai. Everyone here is so fashion conscious." The girls made it a point to take in the sights a day earlier. They also completed a dune bashing expedition. Of course they spent a lot of time trying to understand their consumers from the region. "We've noticed that there is a lot of demand for the pinks and of course the shiny colours."
When asked about their age demographic Taylor said, "We want to cater to everyone from teenagers to adults, so there's no real age barrier."

With their partnership with Sawaya International, the exclusive distributor in the Middle East, they will also be offering Morgan Taylor’s Harmony Gelish newest innovation, Two of a Kind. A young and vibrant theme is reflected in its 2016 collections of 250 colors such as the Nautical/Spring 2016
Collection and Street Beat/Summer 2016 Collection.
With over 120 shades to choose from, customers have many options to choose from.

Call it fate, but with all the many activities that were on at the conference, I consider myself fortunate to have met Vu Nguyen who is an exceptionally talented nair artist. He has completed 16 years with nail art and also works as a tatoo artist.
Vu isn't going to simply paint your nails, he patiently draws a woman's face on her nail, capturing minute details. The crowd watches amazed and eager for Vu to share his art with them as well. He tells me he has painted the fingers and toes of popular singer, Gwen Stefani. I wait patiently for him to work his magic and transform my finger in to a picture of a skull and stars. What leaves me pleasantly surprised is that Vu is extremely proud of his work. He jokes and laughs with his team and the owners of Morgan Taylor as he works on my nail. He explains that he lives in California and is originally from Vietnam. He has been asked to judge the nail art competition at Beautyworld Middle East for the past six years.

With the talented Vu Nguyen.

Nail art in progress