Celebrating 200 stores
Setting up 200 stores across the region has been a fascinating journey for Nayomi, the region’s leading lingerie retailer. The brand recently celebrated this incredible milestone with the store opening in Mirdiff City Centre in Dubai. The event was kicked off with a social media campaign called #200smiles. A number of women and mall goers were invited to win an in-store shopping spree. The store also offers a collection of casual nightwear, in-house perfumes and creams. Its all showcased in luxurious pink rooms with a spectacular stocking-inspired ceiling design. Dramatic glass chandeliers make for a chic atmosphere where everything is pink, peach, black and white. What’s more the store is referred to as a princess palace. Kamal Jamjoom, the group’s Founder and Chairman, Mark Pilkington, the group CEO and Stephen Holbrook, Divisional Director- Clothing Division were all present at the occasion. Mr. Holbrook explains, “This is our first palace in Dubai and our tenth, ...